PRICELABS’ ASSETS
Brand Guidelines
Guidelines for all brand assets to bring about a consistency in our tone, manner, design and communication
Primary Configuration
Secondary Configuration
Security space
The minimum distance between other elements and the logo is 50% of the logo height.
Incorrect uses
- Do not alter the proportion
- Don't change the angle
- Don't change colors
Color Palette
Primary Colors
#FF4646
#FFB4B7
#F263238
#FFFFFF
Secondary Colors
#FFCB1B
#FFE9E9
#E6E6E6
Avoid using black text on red background
Instead use white text on red background
On white background, use any brand colour for text
On black background, use white or red for text
Brand Fonts
Main Typography
IBM Plex Sans
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890
Paragraph Font
Roboto
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890
