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PriceLabs Now in German: 2024 Market Snapshot (Germany)

PriceLabs now in German
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Updated: November 25, 2024

We’re excited to announce the launch of PriceLabs in German, reflecting our dedication to helping German-speaking vacation rental hosts and property managers access our dynamic pricing and revenue management tools with ease. Now, in addition to our existing German-language support, and account management services, you can also navigate our entire platform in German!

While we have consistently served a global audience in various languages, the past two years have brought new milestones with the introduction of our platform in Spanish, Italian, French, Portuguese, and now German, alongside English.

Our Commitment to our German-speaking Users

PriceLabs is designed to empower all types of vacation rental businesses, from individual hosts to established property management firms and revenue management consultancies. Our core mission is to enable these businesses to maximize revenue by optimizing pricing and occupancy.

With a growing user base in the German-speaking market, including companies such as Xenorentals, Favorent, and Fewo Butler among others, we’re proud to offer solutions that help our users thrive. Our integrations with key Property Management Systems (PMS) and Channel Managers popular in Germany and across Europe, including Airbnb, Vrbo, WeChalet, Smoobu, Avantio, and Lodgify enable seamless access to our platform.

Germany’s short-term rental market is on the rise, and our data provides some insights into this exciting growth:

  • Since 2020, listings on platforms like Airbnb in Germany have grown by over 100,000, with a 17% increase just in the last year—showing strong growth in the vacation rental market.
  • Germany ranks as the fifth-largest vacation rental market in Europe, with over 235,000 active short-term rentals, trailing only France, Italy, Spain, and the United Kingdom.
  • 33% of listings are managed by small property managers and 32% by individual hosts
  • The regions/cities with the highest number of listings include Berlin, Munich, Frankfurt, Cologne, Düsseldorf, Bavaria, Rhine-Main Area, Black Forest Area, The Baltic Sea Coast, North Sea Islands and Coast, Hamburg and Saxony.

Despite this upward trend, only 33% of properties in Germany have adopted dynamic pricing and revenue management strategies, representing untapped potential for revenue growth and optimization.

Watch The Replay Of Our Launch Webinar – In German

We hosted a special webinar to introduce the launch of our German platform to our German-speaking users, led by Daniel Künstler, Solutions Consultant at PriceLabs. Formerly a Revenue Manager at Lightbooking and other companies, Daniel showcases our platform’s capabilities for German-speaking customers, discusses key trends, and shares some exciting announcements.

Hear What PriceLabs German Customers Are Saying

“We’ve been able to double the turnover of the properties we’ve taken over, on average. Previously, the owners managed these properties using their resources without structured price management or specific strategies. For the properties we’ve taken over, we’ve achieved more than double the turnover in some cases, but it’s been a doubling on average.”

– Stefanos Lespouridis, Founder, Xenorentals

How to Switch to PriceLabs’ German Interface

Since our early days, we’ve been committed to supporting our German-speaking users. Launching a dedicated German interface is just one of the many ways we aim to enhance the experience for our German-speaking users.

We invite you to explore our new German platform and let us know how we can continue improving. Your feedback is instrumental in helping us create solutions that support your success. Write to us at support@pricelabs.co for feedback or questions.

Transitioning to our German-language interface is simple and intuitive. Here’s how you can do it:

  1. Log in to PriceLabs
  2. Click on the globe icon next to your user initials at the top right of any page
  3. Choose ‘Deutsch’ from the language options
  4. Switching back to English is just as easy – follow the same steps!
Click on the globe icon and select ‘Deutsch’ from the language options

Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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